Adidas have paid tribute to Celtic’s new deal and home kit, which was revealed this morning, by taking to social media with a message of support — the German manufacturer will no doubt be proud to continue their partnership with the Scottish Premiership champions.
With reports surfacing yesterday after the kit launch that Celtic and Adidas have agreed a ten-year extension, the Hoops continue alongside global giants like Real Madrid, Bayern Munich, and Manchester United — a testament to Celtic’s stature and appeal.
The deal is also reportedly worth in excess of £30 million — a record-breaking kit agreement for a Scottish club — with Celtic’s Champions League form this season no doubt playing a part in Adidas viewing the Hoops as a flagship partner on the European stage.
it’s such a joy, for us to see 💚
introducing the new Celtic 25/26 home jersey. available now. 🔗 pic.twitter.com/awHfh0tmAB
— adidas Football (@adidasfootball) May 2, 2025
It’s certainly a great time to be a Celtic supporter, with the club improving hugely over the last five years since the kit deal was previously agreed in 2020.
The new kit has proven a favourite with a number of the support, while others feel it lacks much of a change from the current one. However, the tartan is certainly a unique take, paying tribute to the club’s Scottish and Irish roots.
“With reports surfacing yesterday after the kit launch that Celtic and Adidas have agreed a ten-year extension”
If it is a ten year extension then I would hope it is worth more than £30M. If it is a ten year deal then it would need to be nearer £100M and, if that is the case, then that would certainly pay for the redevelopment of the South Stand. That would increase capacity to over seventy thousand and also increase corporate hospitality.
Well said, it’s about time the board prepared plans to increase the capacity to at least 70,000 or more.
This would give fans on the waiting list an opportunity to watch the Hoops live whilst increasing our turnover.