Celtic have officially unveiled their new away kit for season 2026/27 this morning.
The Hoops had teased their new merchandise in a short clip which dropped yesterday evening as they attempted to hype fans up for their new line.
Brief clips were shown with full-back Alistair Johnston donning the kit which appeared to prove that recent leaks were legitimate.
⚫️🟢 Introducing the brand new #CelticFC x @adidasUK Away Kit.
Available to pre-order now ahead of release on Thursday, July 23 ⤵️
— Celtic Football Club (@CelticFC) July 14, 2026
Now the club have announced their away design with a longer marketing video showing players from the current squad modeling what they will wear at away stadia this campaign.
The classy kit features black and pale green vertical stripes, with a zigzag-style effect running along its edges. It also includes white Adidas detailing and the classic logo. The shirt also carries a commemorative crest marking the 60th anniversary of the Lisbon Lions’ European Cup triumph back in 1967.
Canadian Johnston was part of the advertising campaign as well as Kieran Tierney and Liam Scales. Perhaps interestingly, captain Callum McGregor – linked with a Saudi move – was not involved in the footage.
For an adult’s jersey fans can expect to pay around £75 while the shorts and socks come in at £38 and £20 respectively.
But some supporters are still protesting against club merchandise in the midst of the “Not Another Penny” campaign. That remains in effect with frustrated fans refusing to spend on branded products.
This comes down to the club hierarchy’s own unwillingness to spend their own cash with transfers falling by the wayside despite the new league campaign and a Champions League qualifier on the horizon.
Only Camilo Duran has been signed thus far with Martin O’Neill still working with the same squad as last term who narrowly got themselves over the line to win an unexpected league and cup Double.
The manager remains hopeful, however, that the Scottish champions will have new recruits to work with in the coming weeks while the likes of Kelechi Iheanacho and Marcelo Saracchi are still wanted for permanent contracts.
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