Celtic’s recruitment and transfer model is predominantly based on bringing in high-potential players and selling them on for vast profit.
The likes of Moussa Dembele, Jeremie Frimpong, and Jota are recent examples of the strategy working to full effect.

It is no secret that Matt O’Riley may be next in line to bring in big money, the Dane recently being named by Transfermarkt as the most valuable player in Scottish Premiership history.
Indeed, the respected website recently updated its market values in Scotland and in the top ten, Celtic dominated.
Seven of the ten most valuable players in the country are Celts Greg Taylor, Callum McGregor, Alistair Johnston, Reo Hatate, Kyogo Furuhashi, Cameron Carter-Vickers, and O’Riley.
In the same report from Transfermarkt, the champions are also said to have the most valuable squad in Scotland. Their total team value stands at 125.3m euros, 22.1m euros ahead of closest challengers Rangers.
Both on and off the field, the Hoops are the dominant force in Scottish football. They win more trophies, have better players, and financially, are miles ahead of their rivals.