Ewen Cameron probably knew he was in trouble the second he walked onto the Oran Mor stage wearing a full Celtic kit.
The Hearts-supporting presenter had already become part of the joke after Celtic’s title win over Hearts last weekend. His earlier “Celtic are awful” comments had resurfaced everywhere online after Martin O’Neill’s side completed the comeback and won the league on the final day.
By Wednesday night, the STV Radio Football show live fully leaned into it.
Mental As Anything’s Live It Up blasted around the venue as Cameron walked out looking absolutely mortified in Celtic’s new home kit. The crowd loved every second of it. So did the rest of the panel.
But there was one more surprise waiting for him.
Having been invited onto the stage during the show, I had a special t-shirt made specifically for the event. The shirt featured Cameron’s now-famous reaction to the split inside his car, only this time Daizen Maeda had been edited into the back seat behind him.
The second Cameron saw it, he burst out laughing.
So did everyone else on stage. The STV Radio Football crew completely lost it when the shirt was shown to the crowd. Even Cameron, despite looking horrified at points during the night, clearly found the whole thing funny by then.
The image itself could not have summed up the last few weeks much better.
Oh Bhoy🤣 pic.twitter.com/Kwq5jPkwk9
— STV Radio Football Show (@STVFootballShow) May 20, 2026
At one stage this season Hearts looked firmly in control of the title race while Celtic struggled badly. Cameron’s reaction videos during that period became hugely popular online because many supporters genuinely thought the league was drifting away from Celtic.
Then O’Neill changed everything.
The title race flipped completely in the closing weeks before Daizen Maeda and Callum Osmand delivered the late goals against Hearts which sealed one of the wildest title wins Celtic supporters have witnessed in years.
That is why the shirt landed so well inside the venue.
It captured the entire madness of the run-in in one ridiculous image. Cameron sitting stunned in the driver’s seat while Maeda quietly appeared in the back felt painfully accurate from a Hearts perspective.
To be fair to Cameron, he took the whole thing well.
By the end of the night, even he seemed to appreciate just how funny the situation had become.
Not my favourite person but fair play to him, and hes one of the few Hearts fans that realises the league was lost by failing to beat St Mirren, Livi, Dundee etc and not whining about hypocritical nonsense.