Like the last two shirt deals, Adidas now have their name on the top tier of Celtic Park.

The Celtic North Stand has previously had Nike and New Balance displayed on it with white chairs. There hasn’t been a home game since Celtic installed the new design but we managed to get a glimpse of the new-look North stand and the logo leaves a lot to be desired.

The first ‘d’ in the sportswear brands name is cut out by steps the second ‘d’ looks unfinished. We’re hoping this is a work in progress because it does little to make the stadium look good.

The Adidas name probably doesn’t lend itself to be put on a stadium with ease but surely we can do better than that?

New Balance and Nike both had very prominent and distinctive designs, this looks like it’s been arranged by the Union bears!

We might get a glimpse tonight if it has been finished off or moved around to suit when Celtic take on KR Reykjavik in the Champions League.

5 COMMENTS

  1. Must agree 1st impression of the Adidas design in the north stand looks unfinished , I hope that.s the problem!!…the lettering looks like they.ve slid off a higher display and landed in a heap which is not eye catching at ALL…so far it.s the poorest I.ve seen since the stands were rebuilt …get this sorted “”

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