Celtic’s Adidas Launch Overshadowed by Fan Frustration

Get Celtic news first

Choose Celts Are Here as a Preferred Source on Google and our Celtic stories will appear at the top of your Google News results.

Adidas have confirmed their latest Spezial lifestyle drop in partnership with Celtic, with images of Kieran Tierney and John Collins fronting the campaign now officially released.

The collection, which mixes retro influences with a modern edge, will be available in stores and online from Thursday.

Celtic’s Adidas Launch Overshadowed by Fan Frustration
Celtic’s Adidas Launch Overshadowed by Fan Frustration
Celtic’s Adidas Launch Overshadowed by Fan Frustration
Celtic’s Adidas Launch Overshadowed by Fan Frustration
Celtic’s Adidas Launch Overshadowed by Fan Frustration
Celtic’s Adidas Launch Overshadowed by Fan Frustration
Celtic’s Adidas Launch Overshadowed by Fan Frustration

This latest launch comes in a season already packed with merchandise releases, including three separate kits and multiple training drops. A number of fans have been voicing frustration at the club’s commercial output, especially given the disappointment of Celtic’s recent Champions League exit to Kairat Almaty.


While the collection itself has received praise for its design and presentation, the timing of its release has raised eyebrows.

Supporters have pointed to the growing gap between boardroom priorities and what’s happening on the pitch.

Celtic Board at Celtic Park
Celtic Chairman Peter Lawwell, CEO Michael Nicholson, Chief Financial Officer Christopher McKay and director Brian Wilson during the UEFA Europa League match at Celtic Park, Glasgow. Picture date: Thursday October 2, 2025.

Footfall and sales at club outlets, including the new Queen Street superstore, are said to be down, with suggestions of a quiet boycott among parts of the support.

Adidas will be keeping a close eye on how the Spezial range performs, not just in terms of numbers, but as a test of fan sentiment in the current climate.

Enjoyed this story?

Choose Celts Are Here as a Preferred Source on Google News for quick access to the Celtic news you value — independent, original and updated every day.

2 responses

  1. So a massive congratulations to you, the infantile media and so-called supporters who are doing their best to cause damage the club.
    Without an active braincell among you, you seem to think you can run the best run and most successful club in Britain, better than the guys that got us where we are!
    So pat yourselves on the back! Then go march on along to Govan where you should be!

  2. Joe you are an absolute tit. Classic example of a happy clapper. You definitely have no active brain cells if you can’t understand 99% of supporters frustration.

Breaking news