The Green Brigade delivered a clear message to the Celtic board ahead of kick-off against Falkirk after the Hoops failed to qualify for the Champions League for the second successive season.

The Celtic supporters’ group, situated in the standing section, unfurled banners reading: “World class embarrassment” alongside the names Legia Warsaw, Maribor, Malmö, AEK Athens, Cluj, Ferencváros, Midtjylland, Kairat and LASK — all clubs who have knocked the Hoops out of Champions League qualifying in recent years.
World class embarrassment pic.twitter.com/QWEM0gBVrM
— Celtic Fans Collective (@CFC_Collective) August 29, 2026
The message was clear. The Green Brigade believe the Celtic hierarchy have fallen short of the standards expected in the way the club has been run over the last 13 years.
It was a direct reference to a phrase previously used by chief executive Michael Nicholson, who said: “Celtic aspire to be world class in everything we do.”
Put simply, with sizeable cash reserves and consistent profits, supporters are questioning why those resources have not been put towards strengthening the squad as a whole.

At best, the Hoops look several players short. At worst, they are considerably further away from having the depth required to compete properly at Champions League level.
Those fine margins are what continue to frustrate supporters. Falling short once or twice can be explained, but repeatedly losing qualifying ties against clubs with fewer financial resources and lower spending power has led to growing questions over whether Celtic are making the most of the money generated by the support.



