REUTERS/Russell Cheyne

THE PREMIER SPORTS CUP has been rebranded midway through the season after Viaplay acquired Premier Sports.

Celtic won the Premier Sports Cup last season in what would be Ange’s first trophy as Celtic boss. The bhoys have been playing in the competition this season and have reached the semi-final. When the game against Kilmarnock rolls around in January, the competition will be referred to as the Viaplay Cup.

Neil Doncaster, SPFL chief executive, said in a press release: “Everyone at the SPFL is thrilled to be working with our new title cup sponsor Viaplay. This Cup has been a success for many years and Viaplay’s coverage and support of this competition until at least 2026/27 is very welcome indeed.

TRANSFER SPECIAL

Soccer Football – Scottish League Cup Final – Hibernian v Celtic – Hampden Park, Glasgow, Scotland, Britain – December 19, 2021 Celtic manager Ange Postecoglou, Kyogo Furuhashi and Callum McGregor celebrate with the trophy after winning the league cup final REUTERS/Russell Cheyne
Soccer Football – Scottish League Cup Final – Hibernian v Celtic – Hampden Park, Glasgow, Scotland, Britain – December 19, 2021 Celtic’s Josip Juranovic gives his shirt to a fan after winning the match and the league cup final Action Images via Reuters/Jason Cairnduff
Soccer Football – Scottish League Cup Final – Hibernian v Celtic – Hampden Park, Glasgow, Scotland, Britain – December 19, 2021 Celtic manager Ange Postecoglou celebrates with the trophy after winning the league cup final Action Images via Reuters/Jason Cairnduff

“We are looking forward to the exciting Viaplay Cup semi-finals in January and the final in February – all games which can be watched live and exclusively on Viaplay.” 

It won’t mean much to swathes of the Celtic support who already refer to the competition as the ‘League Cup’. It’s been rebranded over the years to fit sponsors, but we can’t remember a time when it’s been changed halfway through the competition.

Celtic take on Kilmarnock on January 14th, with the final scheduled for February 26.

The final has taken place before Christmas over the last five years, but due to the World Cup being played in November into December, the whole domestic calendar has been thrown.

Celtic will finish up for the World Cup break later this month before resuming on December 17 against Aberdeen.

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