Celtic have shown themselves to be astute on the PR front over the years and they continue to go about their job in a professional manner when it comes to the chaotic world of Scottish football.
As the fawning over certain rival players kicks up a gear, we take our usual back seat and let the noise happen.
Celtic have a big day coming up soon where the club will reveal their first ever collaboration with sports giants adidas, and if they can get their timing right, they could certainly use it to their advantage.
If the club can get an agreement with Odsonne Edouard in place in time for the reveal of the historic new kit, it would send Celtic fans delirious and set the tone for next season straight off the bat. The new deal kicks in at the start of next month, so there’s plenty of time for the club to get their ducks in a row.
Having the new hoops unveiled and a picture of Odsonne holding it up with his new deal would blow anything else happening in Scottish football out of the water.
Are you looking forward to the new kit coming out?
