We reported earlier today the new Adidas logo on the Celtic top tier looked dreadful but we did reserve complete judgement until we were sure if this was finished or not.
After looking up similar Adidas logos in stands, we saw a very similar text format executed at Old Trafford only the text led into the Adidas three stripe logo.
Asking Celtic Supporter liaison officer on Twitter, the Celtic staff member confirmed we haven’t seen the finished article yet.
Might be some hope for this Adidas sign after all. This old Trafford design showing the name going into the three stripe logo. Probably the plan at Celtic Park. Maybe the @CelticFCSLO would have info on this? pic.twitter.com/E12jRpE74M
— CeltsAreHere (@HereCelts) August 18, 2020
Celtic Park is very photogenic and the Adidas text alone was pretty jarring when we saw it at first. It should fit right in once finished.
Nike and New Balance both had prominence on the top tier of the north stand during their partnership with the club and it fit in well.
With the stadium being empty for the foreseeable it will be something which Celtic fans see on a regular basis.