Celtic unveiled a new limited edition jersey on Friday, sparking a shopping frenzy among fans that led to delays in order confirmations.
The Celtic Shop tweeted about the high demand, urging customers to be patient as order confirmation emails were “significantly delayed.”
The jersey, created in collaboration with Adidas, appears to have struck a chord with the fans. With modern design elements combined with traditional Celtic motifs, the shirt is seen as a blend of the old and the new. Within hours of its release, fans swarmed the club’s online shop, causing a temporary backlog in order confirmations.
In response to the overwhelming demand, the Celtic FC Shop took to Twitter: “Customers still waiting on an order confirmation, please bear with us… Due to high demand, these emails are significantly delayed so don’t panic.”
📢 Customers still waiting on an order confirmation, please bear with us…
Due to high demand, these emails are significantly delayed so don't panic 😃🍀
— Celtic FC Shop (@CelticFCShop) September 1, 2023
The tweet is a clear indicator of the jersey’s popularity, reassuring fans that their orders are being processed, albeit slower than usual.
The new limited edition Celtic Adidas jersey has proven to be a hit.
As the club navigates through contract extensions and new signings, this successful launch serves as a testament to Celtic’s enduring appeal and the passion of its supporters.
