SKY SPORTS have not covered themselves in glory with Scottish football fans and not for the first time.
With so many fans of the SPFL gutted to see BT Sport bowing out of broadcasting games from the 20/21 season – it seems there are very few crumbs of comfort in the way Sky Sports announced the new five-year deal.
Did they big up the product they have just purchased? Nope.
What they did do, is what they have always done and what they’ll always do. They put Celtic and The Rangers front and centre as they announced the deal with not so much as a thought for any other clubs in the league.
BT had been changing the game and making games outwith Celtic and the Ibrox club mean something and putting on a genuinely better product.
This Glasgow centric approach from the broadcaster does nobody any favours.
If anybody thought it was going to be different the next time around they were quickly shown otherwise.
From what we can see on social media, there’s a large portion of the support ready to walk away from SKY.