The age-old adage that football is nothing without fans seems to be lost on the broadcasters. The Celtic faithful are once again left in the lurch as their team’s upcoming battle against Hibernian at Easter Road won’t find a spot on Sky Sports’ schedule.
This snub comes hot on the heels of the Hearts encounter which is set to go live on Sky Sports on 22nd October. However, a week later, the broadcasting baton will likely be handed over to a Hibs Pay-Per-View (PPV), with fans needing to fork out an extra £10 to £15 to catch the action live. Yet to be confirmed.
This isn’t the first time this season that the Hoops supporters have had to dig deeper into their pockets. Just a few weeks back, the clash against Motherwell was also tucked behind a PPV paywall. The financial tally is mounting for the fans, who are already committed to a Sky Sports package, a TNT Sport package for the Champions League face-offs, and Viaplay for domestic cup engagements. The broadcasting landscape is painting a grim picture for the average fan, who is being asked to cough up more with each passing game.
The present broadcasting agreement with Sky Sports, which runs till 2029, allows for a mere four live broadcasts from any SPFL stadium per season. This clause is a direct influencer on the Hibs blackout, shedding light on why mainstream coverage is sporadic at best. Although next season promises a slight increment with five games and an option to air up to 60, the lack of obligation on Sky Sports’ part leaves much to be desired.
The consistent PPV fees are not just a drain on resources but also a test of loyalty for the fans. The green and white army is being subjected to a commercial tug-of-war, with their passion for the game being exploited. It’s a bitter pill to swallow, especially when the whispers of less legitimate means of watching the game are growing louder amongst the football community.
Football is as much about the fans as it is about the players or the game. The essence of the sport is at risk if the broadcasting narrative continues along this vein. The Celtic supporters, whose fervour forms the lifeblood of the club, deserve a fairer deal.
