Video: Reported Celtic Partnership Could be Game Changer – Here’s Why

The recent reports suggesting a Celtic’s partnership with Admira Wacker, a nine-time Austrian League champion, hasn’t garnered as much attention as we think it should have. [The Herald]

Admira Wacker, currently in the second tier of Austrian football, holds immense potential for Celtic. The Austrian second division, while seemingly lesser-known, has been a hotbed for nurturing emerging talent in Europe. The division is often used as a stepping stone by young players seeking to establish their careers in Europe, and Celtic now stands at the forefront to potentially identify and recruit these talents.

This partnership is not merely about acquiring talent; it also opens doors for Celtic’s own players to experience and develop in an unfamiliar environment. The Austrian second division has proven its ability to produce elite talent, with Red Bull Salzburg being a prime example of utilising this strategic network of feeder clubs.

Having established links with Admira Wacker, Celtic now gains more avenues to explore a wider variety of players. Austria and Belgium, for instance, have become significant hubs in European football, attracting players of different backgrounds and potentials. Celtic’s collaboration with Admira Wacker ensures they can tap into this growing talent pool with a dedicated set of staff and infrastructure, further enriching their transfer strategy.

Quinny discusses the potential partnership on our Youtube channel. Watch below:

However, Celtic’s expansion in European football is far from finished. Over the years, Celtic has had informal partnerships with various clubs, resulting in significant commercial activity and business ventures. This current partnership with Admira Wacker could be seen as the first of many similar collaborations that Celtic might announce in the coming years.

This strategy is part of a long-term plan aimed at building a robust infrastructure to compete with other major networks in European football. Despite not having the financial backing of multi-billion dollar TV deals or corporations, Celtic’s approach leans heavily on the strength of the club’s support, the club’s historical significance and its emblematic Hoops and badge.

The partnership between Celtic and Admira Wacker represents a significant shift in Celtic’s approach to nurturing and acquiring talent. The blend of home-grown talent and potential recruits from less explored markets like Austria could well be the key to a bright future for the club.

All in all, Celtic seems to be establishing a world-class infrastructure organically, keeping with what Celtic stands for – a testament to the club’s unwavering ambition.