We have woke up to the media fawning over an Ibrox announcement on the eve of what’s likely to be Celtic being crowned champions.
Of course, when you announce a deal as a football club, it’s important to throw in some hyperbole so your fans will swallow it whole.
The Ibrox announcement of a brand very few have heard of has taken centre stage with so much jazz, we’re starting to think we made the wrong choice with Adidas!
Less we forget the Ibrox club couldn’t land a normal football supplier of kits because of their recent history and had to post on social media they were looking for a new kit maker.
However, it appears Castore (French for Beaver btw) is the fastest growing premium British sportswear brand in the UK.
A Celtic supporter quickly did a fact check on google!
https://t.co/CT5DdD6m6Q pic.twitter.com/7fg9sfSHZR
— 90 Minute Cynic (@90MinuteCynic) May 17, 2020
Reminder, nine in a row is likely to be confirmed tomorrow.